How to answer, "What makes your product unique?"-SALES?

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  • How to answer, "What makes your product unique?"-SALES?


Answer #1 | 22/12 2013 14:16
With the truth. Maybe it's higher-quality than anything else out there. Or it's the cheapest. Or it has the best customer support. Or it's the only one that does that specific function. Or the only one designed for a specific industry. You have to figure out its USP--unique selling proposition--and then sell it. Hope that helps.
Positive: 57 %
Answer #2 | 22/12 2013 14:54
It depends on your product. Compare your product to other similar ones. How is yours different? Those features are what make your product unique. For example, say your product is pizza. Papa John's pizza is unique in that they make their pizzas from completely fresh ingredients. Domino's pizza is unique in that they promise the fastest delivery. California Pizza is unique because they have toppings that no one else has.
Positive: 51 %

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